About Us
H! Nichole and Jocelyn here. We’re cousins. We’re best friends. We’re figurative sisters in every way that matters.
We’ve worked together for years. Built things together. Torn things down and rebuilt them. We’ve traveled the world side-by-side, from boardrooms to beaches, sometimes celebrating big wins, sometimes navigating life when it felt like the ground was shifting beneath us.
We’ve walked each other through parenting dilemmas, work drama, heartbreaks, breakups, reinventions, identity crises, spiritual awakenings, and those random Tuesday meltdowns that no one posts about. We’ve celebrated launches, birthdays, first kisses, last straws, and the quiet in-between moments that shape who you become.
We’re both ontologically trained life coaches, which basically means we don’t just talk about life, we listen underneath it. We pay attention to what’s said, what’s unsaid, and what’s trying to emerge. And for years now, people have told both of us:
“You should start a podcast.” So… here we are.
We won’t tell you the exact moment that made us finally say yes (you’ll have to listen to episode one for that) but let’s just say it didn’t happen in a boring place, and it definitely didn’t happen during calm, easy times.
No topic is off limits.
Nothing is too sacred.
Nothing is too messy.
We’ll unpack current events, relationships, parenting, sex, money, trauma, joy, travel stories, identity shifts, wild ideas, and the stuff people whisper about but rarely say out loud.
This is the raw side. The irreverent side. The “did they just say that?” side.
And also the deeply thoughtful, grounded, big-hearted side.
We are two women who have lived a lot of life — and we’re not done yet.
About You
You’ll probably love this show if you are:
Confident… but still questioning everything.
Grounded… but occasionally unraveling.
Strong… but sometimes wondering why life can feel so damn hard.
You’re a woman who is actively creating her life, not waiting for permission. You care about growth, but you’re not interested in being “fixed.” You’re irreverent. You can laugh at yourself. You like depth, but you also like a little chaos.
You enjoy passing time with girlfriends who say the real thing instead of the polite thing.
You want to feel seen.
You want to feel entertained.
You want to feel inspired without being preached at.
You’re building something… a business, a family, a relationship, a reinvention… and you know that life is both wildly beautiful and wildly inconvenient.
You probably curse a little. (Or a lot.)
You have a big heart.
And if you’re a dude reading this? You’re welcome too. Just know we’re not toning it down.
This isn’t self-help.
It’s self-honesty.
Pull up a chair.
We saved you a seat.
Listen, Watch, And Subscribe
Contact Us
Have a suggested topic? A question for us or something you want us to address? Are you mad at us? Let us know!
Meet Nichole
Nichole MacDonald is the woman you call when your life is on fire, your business is upside down, your relationship just cracked open, or you’re about to do something bold and slightly unhinged, and you need someone brilliant, grounded, and unafraid to tell you the truth.
She’s an entrepreneur, ontological life coach, speaker, and community builder who has spent over two decades building things from nothing. She founded and scaled Sash into a global consumer brand and built a community of over 200,000 women along the way… not through hype, but through honesty. Through storytelling. Through letting people see behind the curtain.
She grew up with very little. No silver spoons. No safety nets. Everything she’s built, from companies to communities to confidence, she created herself.
Nichole is the incoming President of NAWBO California, an advocate for women-owned businesses, and a frequent voice in rooms where small business owners are fighting to be heard. She has sat across from legislators in Washington, spoken on national media about tariffs and entrepreneurship, and still somehow makes it home to talk teenagers through life’s daily dramas.
She’s a mother. A girlfriend. A best friend. The woman who will fly across the country for you, sit on your kitchen floor at midnight, and also send you a voice memo that changes your life.
She’s dated enough to know the difference between chemistry and compatibility. She’s built enough to know the difference between ego and vision. She’s failed publicly. Won publicly. And kept going.
As an ontologically trained life coach, Nichole doesn’t just give advice, she listens for patterns. For language. For the story underneath the story. She’s the friend who can break down your mindset, your money blocks, your attachment style, your marketing funnel, and your last text message, all before her coffee gets cold.
She is deeply feminine and fiercely strategic. Wild and rooted. Spiritual and practical. Irreverent and thoughtful in the same breath.
On this podcast, you’re getting the unfiltered version.
The sharp insight.
The messy middle.
The laughter.
Nichole doesn’t claim to have all the answers.
But if there is an answer to be found, she’s probably already thought about it, felt it, built it, or burned it down once before.
And she’s more than willing to talk about it.
Meet Jocelyn
Jocelyn MacDonald is someone people tend to trust quickly, because she makes it easy to be real.
Friends, colleagues, and even near-strangers find themselves speaking more honestly in her presence, not because she pushes for depth, but because she listens in a way that invites it.
Jocelyn can hold deep, quiet conversations, and she can absolutely talk your ear off. She’s animated, curious, and brings a sense of aliveness wherever she goes.
Jocelyn brings that same presence into her professional life. She has spent decades in senior roles across leadership, operations, customer experience, and marketing, trusted to make decisions, build systems, and guide teams through complexity. She’s known for clear thinking, sound judgment, and an ability to cut through noise to what actually matters.
As an ontologically trained coach, Jocelyn pays close attention to how people think, speak, and make meaning. She listens for patterns, assumptions, and the stories that quietly shape decisions and behavior. Her work helps people slow down, get oriented, and see themselves and their situations more clearly, so they can move forward with intention rather than momentum.
Jocelyn has lived enough life to know that clarity is rarely tidy. She’s navigated reinvention, heartbreak, single parenting, financial resets, and more than one moment where starting over wasn’t optional. Those experiences didn’t harden her, but they did deepen her capacity to stay present and honest when things are uncertain.
On Shit, Why Not?, Jocelyn brings curiosity, candor, and momentum. She asks the questions that open things up, names what others are thinking but not saying, and knows when to push, when to pause, and when to laugh. She’s been in the shit more than once and come out with perspective she earned the hard way.
